So how does Tugg work? Rather than the top-down organization of a studio release, individuals request events from the website and choose a venue, date and time. Tugg contracts with the venue--including locally-owned movie theaters--and sets a threshold for ticket sales. Marketing and promotion are up to the theater and to the group or individual who made the request, and if enough people by tickets via Tugg's website, the screening is on!
I love this model of consumers getting together to drive the market. I'm going to float this out to my librarians' book club next week and see if we can make a screening happen.
But even more than that, how could this model be used in schools to democratize activity offerings and increase student participation, particularly if promotion is student-driven? Lots of student suggestions for activities, classes or clubs, or even units of study could be planned from the bottom up by giving students the opportunity to present the idea, then promote and get a certain level of commitment to participate from other students. How powerful--and authentic--would it be to answer "Can we do ___?" with "Yes! How can you make it happen?"
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